Air Methods Kentucky

<< back to news index

June 1, 2009

AMKY, Sullivan University Join Forces Through EMBA Program

Lexington, KY-- Air Methods Kentucky recently was the focus of an Executive MBA (EMBA) marketing class at Sullivan University headed by Dr. Dotty Heady.

As a former EMBA student of “Dr. Dot,” AMKY Business Development Manager David Williams remembered how the professor worked to give students real-world experiences in the business world. With a dual goal of developing marketing ideas and inspiration for the company as well as helping his Alma Mater, David asked Dr. Dot if they could combine forces by letting the current marketing class focus on a project for AMKY.

The management team enjoyed interacting with the class via e-mail over the past semester and had the opportunity to interact face-to-face with the class at the Lexington office. The class also visited the Frankfort base to get a better understanding of our industry.

“I was pleased to be able to give my students some real-life experience in marketing, so [David] met with my class and that is how it came about,” said Dr. Dot, adding that her class is a diverse mixture of students from many backgrounds related to David’s project. Also, David serves on the Board of Advisors for the College of Business at Sullivan University.

"Taking part in this project allowed us to gain an outsider's perspective to our company and our challenges,” said AMKY Area Business Director Ron Walter. “We came away with some fresh insights on the marketing issues we deal with on a day-to-day basis, which is very valuable. David deserves props for orchestrating this mutually beneficial endeavor.”

___________________________

About Air Methods Kentucky

Air Methods Kentucky is a full-service air medical transport system covering Kentucky and southern Indiana. Founded in 1982 as the first civilian air medical program in Kentucky, in 1995 it became the first air medical program in the state to earn CAMTS (Commission on Accreditation of Medical Transport Systems) accreditation. It operates 10 helicopter ambulances and one fixed wing ambulance throughout its region, with state offices headquartered in Lexington. With a mission of safety, quality, and integrity, Air Methods Kentucky is committed to providing its patients and medical and emergency service partners with a high level of care and professionalism. For more information about Air Methods Kentucky, visit http://www.airmethodsky.com.

About Air Methods Corporation

Air Methods Kentucky is owned by Air Methods Corporation (NASDAQ: AIRM), the nation’s largest provider of air medical emergency transport services and systems. The company is dedicated exclusively to air medical transport, focusing on the quality of care to patients, and safety in aviation operations. With 27 years of experience, the company transports more than 84,000 patients annually who require intensive medical care from either the scene of an accident or general care hospitals to highly skilled trauma centers or tertiary care centers. For more information about Air Methods Corporation, visit http://www.airmethods.com.